Mazhar Bagasrawala
Product Design & Innovation

Mazhar Bagasrawala
Product Design & Innovation

profile-photo-portfolio

Hi, namasté, & bonjour!

I'm Maz, currently building Canada's Best Insurance App at Goose. Earlier, I led interface design for Acko, a fintech unicorn in India.

My process is rooted in NN/g's Design Thinking framework, which drives business results through human-centred design.

View Résumé

Hi, namasté, & bonjour!

I'm Maz, currently building Canada's Best Insurance App at Goose. Earlier, I led interface design for Acko, a fintech unicorn in India.

My process is rooted in NN/g's Design Thinking framework, which drives business results through human-centred design.

View Résumé

CASE STUDIES

1 / 7

GOOSE: Creating a Super-App for N.Americans to self-serve multiple lines of consumer insurance.

GOOSE: Creating a Super-App for N.Americans to self-serve multiple lines of consumer insurance.

Client: Goose Insurance

Client: Goose Insurance

Role: Design Lead

Role: Design Lead

Year: 2019-Present

Year: 2019-Present

Screen Shot 2022-06-20 at 11.18.26 PM

Goose is a consumer insurance provider offering a range of products such as Life, Travel, Renters, Pet and more. These products are distributed via an iOS and Android application across the US & Canada.

When I joined in 2019, Goose was a travel insurance app strictly serving Canadians. A key aspect of my work has been to scale the app's experience across new verticals and into the US market; while continuously solving for enhanced usability and delight.

Get the app here (US/CA)
Learn more about Goose at gooseinsurance.com

Team:
Mazhar Bagasrawala - Design Lead
Omar Kaywan - Co-Founder & VP Growth
Dejan Mirkovic - Co-Founder & CEO
Slaven Karalic - CTO

2 / 7

ACKO: Leading interface design for an insurance startup in India, currently valued at $1B+

ACKO: Leading interface design for a $300mn insurance startup in India.

Client: Acko General Insurance

Client: Acko General Insurance

Role: Senior Visual Designer

Role: Senior Visual Designer

Year: 2017-18

Year: 2017-18

ACKO project glimpse

Acko is a General Insurance company disrupting the Indian insurance landscape with its online model, superior product experience and competitive pricing. As of 2019, Acko has raised $107 million in funding from investors such as Amazon, Accel Partners, SAIF Partners, and Catamaran Ventures. The retail products offered by Acko General Insurance include motor insurance, in-trip domestic insurance, and mobile insurance.

I was responsible for coming up with a design system for the product's user interface, and designing digital prototypes across the web and mobile applications. I also had a major role in Acko's visual identity (logo) design.

View the product in action at acko.com
View my employment letter

Team:
Rakesh Verma - Head, Product Design
Vir Karamchandani - Senior UX Designer
Mazhar Bagasrawala - Senior Visual Designer

3 / 7

CIRCLE: An enterprise app to connect employees within a company, over lunch.

CIRCLE: An enterprise app to connect employees within a company, over lunch.

Client: Self-Initiated Team Project

Role: Product Lead & Co-Founder

Role: Product Lead & Co-Founder

Year: 2018

Year: 2018

Circle was born at the Centre For Digital Media, to solve a problem that employees often face within large organizations: It's hard to meet new people in different teams and make meaningful connections.

My contribution to this project was to conceptualize relevant features and apply product thinking to solve any problems that may arise in a user journey. I also wrote the narrative, & recorded and edited the audio for the video shown alongside. Some of our team members are currently testing the prototype within companies.

Team:
Mazhar Bagasrawala - Product Lead
Abe Nito - UX Research / Project Management
Danka Ha - Product / Project Management
Hannah Zheng - UX/UI Design + Animation
Julia Cheng - UX/UI Design
Aamrah Khan - Technical Lead

4 / 7

DASH: A marketing dashboard for in-game ads.

DASH: A marketing dashboard for in-game ads.

Client: Session Games, Vancouver

Role: Product Manager

Role: Product Manager

Year: 2019

Year: 2019

Session Games discovered a way for brands to advertise within their games in a manner that doesn’t disrupt a players experience. They incorporate brands within mobile games through strategic product placements, customized promotions, and in-game events. Session reached out to our team to create a performance report for these brand partners that summarises their advertising outcomes.

The project involved identifying the relevant KPI’s for these ads, pulling relevant data from the Session Games server, and creating a user-friendly dashboard for these KPI’s. As a product manager, I set up a roadmap, conducted weekly sprints and governed feature scope to achieve this desirable outcome.
View the Product Documentation.
View the Project Blog.

Team:
Mazhar Bagasrawala - Product Manager
Steven Sun - Backend Developer
Jennifer Wu - Frontend Developer
Shawn Deng - UI Designer
Yi Li - UX Designer
Annie Shen - IxD, Animator

5 / 7

IRB-Paris: Information Design for cultural & political organisations in Europe.

IRB-Paris: Information Design for cultural & political organisations in Europe.

Client: Intégral Ruedi Baur, Paris

Role: Design Intern

Role: Design Intern

Year: 2016

Year: 2016

Intégral is a network of 7 studios set up by Swiss designer Ruedi Baur in 1989. IRB Paris works on design projects for political and cultural institutions across the world. Notable projects include the Centre Pompidou, Köln-Bonn Airport, The Rodin Museum, and Vienna Airport.

I completed an internship here from September 1st, 2016 to February 24th, 2017. This A5-sized report compiles the work done by me over the six months. It was a request of Ruedi's for me to make this book, and have it bilingual- in English & Hindi, with some French. In the Projects section, each case that I worked upon has been briefly represented with a description & work examples.

Alongside are some snapshots of my work at the studio, View the entire publication here.

6 / 7

MITID'17: Reinventing the concept of a yearbook - in digital format.

MITID'17: Reinventing the concept of a yearbook - in digital format.

Client: MAEER's MIT Institute Of Design

Role: Product Design

Role: Product Design

Year: 2016

Year: 2016

MITID'17 is a tribute to my batchmates at university that aims to immortalize our friendship and experiences by striking up memories from our college life. This yearbook was created digitally to save paper and enhance user experience with interactive elements.

Feel free to view the 130-page design process document here.

7 / 7

UMF Watchkit App: A concept to improve the live concert experience.

UMF Watchkit App: A concept to improve the live concert experience.

Institute: MIT Institute Of Design

Role: Product Design

Role: Product Design

Year: 2015

Year: 2015

The audience at crowded music festivals finds it cumbersome to access vital information effortlessly using their smartphones or brochures. A wearable device such as the Apple Watch nullifies the inconvenience of holding something tangible within your hands to interact with content.

Ultra Music Festival, Miami has an official iOS mobile app. We designed a WatchKit extension. Our design includes features built around the interactive gestures that the watch provides. This comprises of live lyrics, a lost friend finder, points of interest, reminders, and Lightsync- a new way to engage the audience.

Team:
Mazhar Bagasrawala
Ojasvi Malekar
Sonal Patil

Visit my Behance profile to view legacy projects.

PLAY

Photography

Photography

© Mazhar Bagasrawala

Email  /  LinkedIn  /  Behance  /  Medium  /  Twitter

Email  /  LinkedIn  /  Behance  /  Medium  /  Twitter  /  Instagram