Wayne Enterprises

BRANDING - 2014

IDENTITY 
BRANDING
STRATEGY
TYPOGRAPHY
GRAPHIC DESIGN

A redesign of Wayne Enterprises' visual identity keeping in mind the history, philosophy, vision and sub-brands among other factors. Being a huge fan of the 'Dark Knight Trilogy' I naturally had my heart in this project.  Wayne Enterprises is a fictional company appearing in the Batman universe. The company is owned by American billionaire Bruce Wayne (Batman). Based in Gotham City, the company was founded in the 17th century & has grown to become one of the world’s top ten multinational conglomerates. Today, the business continues to grow in the financial sector and high-end technologies.

VISUAL KEYS
Metal, Black & White, Power, Batman

NOMENCLATURE
Having the suffix 'enterprises' is an obsolete trend, and was hence dropped. The name Wayne by itself is more accomodating for the brands it encompasses. 

WayneMoodboardImgWayneMoodboardImg

The Tagline: Focuses on the core values of Wayne.

PrintPrint
SketchesWayneSketchesWayne

Visual Identity: 'W' encased within a bolt that stands for:

WayneLOGOWayneLOGO

Grid: The type has been designed on a Square grid with divisions in half. (quarter for the E)

WayneLOGOWayneLOGO
WayneLOGOWayneLOGO
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Print: In keeping with the spirit of the corporation, hot-foil printing was chosen as an appropriate technique. It reflects upon the nature of Wayne's business, & their stature.

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Corporate Calendar: Each month promotes a differing Wayne brand.

Desk CalendarWAYNEDesk CalendarWAYNE
WayneTowerWayneTower
TumblerWayneTumblerWayne
Rubber Stamp  MockUp 222Rubber Stamp  MockUp 222
untitled.74untitled.74
WATER-TRUCK-_redux copyWATER-TRUCK-_redux copy