ART DIRECTION - 2014
This campaign is targeted at 15-25 year olds to create intrigue about Nature Valley granola bars. The concept centres around selling the benefits of this natural product in a casual way, making a clear connection with the minds of young people. To achieve this, the models were photographed in a college locker-room setting. Through the images and textual content created, a playful story between the models and the product unfolds. This project was completed in my 2nd year of college for the module 'Advanced Photography'.